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Audio Technica
Industry
Professional Audio
Product
Wireless Receivers and Peripherals
Scope
Conceptual Design
Audio Technica excels at manufacturing robust wireless audio equipment tailored for the rigor of touring performers. They partnered with us to refresh their core lineup of equipment while broadening their portfolio to address new product user cases.
We created a strategy and VBL to unite three SKUs of wireless products that have a multitude of use cases including: Live Concert, Theater, Auditorium and Houses of Worship. These SKUs are bonded by look and feel while providing unique feature sets tailored to specific subsets of audio users.
These usability advancements coupled with a new design language defined by minimalistic forms with great “hand-feel” and “pocket-ability” cement Audio Technica as a segment leader for user focused functionality and crisp clear wireless audio.
